The Togue — Unveiling a New Spirit of North York Nightlife
CLIENT
THE TOGUE
INDUSTRY
BAR & LOUNGE
OUR ROLE
OPTIMIZING MENUS
BRANDING IDENTITY
CITY
TORONTO
Client Background
THE TOGUE
As a startup, The Togue's aim is to create a standout destination within the competitive nightlife scene of North York. The two-fold challenges encompassed optimizing menus, managing ingredient suppliers, and the creation of a compelling branding identity.
Elevating Culinary Offerings
THE TOGUE
The Togue sought to differentiate itself through an exceptional culinary experience. However, crafting an appealing food & drink menu while managing ingredient costs posed a significant challenge. Rayn stepped in to streamline the menu creation process, conducting an in-depth analysis of local food suppliers to ensure high-quality ingredients at competitive prices. Our team negotiated deals, creating a menu that not only reflected The Togue's vision but also maintained profitability.
We brought a touch of the Roaring 20's to The Togue's cocktail menu by crafting names that perfectly captured the era's vibe. Among the favourites was the "Jazz Fizz," a witty name that added a playful charm to the cocktail list. This approach not only enhanced the cocktail offerings but also contributed to The Togue's overall theme.
Into the Design Phase
THE TOGUE
Once we successfully curated the cocktail and food menu, we seamlessly transitioned into the design phase, ensuring that every element of The Togue's ambiance aligned with its distinctive branding. In addition, we facilitated the printing process through our network of reliable printing services, ensuring the menus were impeccably finalized for presentation.
Crafting a Distinctive Image
THE TOGUE
Establishing a strong branding identity was imperative for The Togue to stand out in a competitive market. Rayn conducted a thorough brand analysis, understanding the essence of The Togue's vision, which seamlessly blended the personality of a winter wonderland with the glamour of the Roaring 20s.
From logo design to color schemes and marketing collateral, our team curated a cohesive visual identity that reflected the unique ambiance and values of the establishment. This encompassed not only digital strategies but also tangible touchpoints, including design assets like coasters, launch brochures, and more, to ensure a comprehensive and immersive brand experience for patrons.
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